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EE Orbit Customer Management Application
Increasing EE’s household product ownership across the UK.
For EE's 5-day "own the home" pitch, I rapidly designed a customer management application. Visualising EE's iconic bubbles to categorise home areas and ownership. I created low and high-fidelity wireframes prototyped in Figma. I worked with the Design Lead to refine the UI with featured illustrations and interactive carousels highlighting in-store sales opportunities to increase EE's household share. The artefact was presented to leadership.
Stuart Boyd (Experience Design Director)
Matt Jones (Commercial CX Director)
Olivia Robinson (Design Lead)
Challenge
EE aims to expand the overall product and subscription services they provide to 100% for each household in the UK. To achieve this, they needed a way to visualise their customer household ownership data for in-store sales advisors.
What I did
- Directed an easy-to-use, scalable dashboard experience.
- Visualised the extent of EE's product and subscription ownership within a household.
- Made an interactive product and/or subscription recommendations based on household data.
Skills used
Art Direction
User Interface
Art Direction
User Experience
Figma
Photoshop
Prototyping
"Lawrence articulated his thinking in a coherent and inspiring manner. He threw himself into the UX elements, taking a pragmatic, methodical, and structured approach. Lawrence had a clear rationale for how his designs were structured, giving everything a purpose and a clear reason for its inclusion."
Stuart Boyd
Experience Design Director at Accenture Song
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