I drew inspiration from boutique fashion and healthcare products. This guided the development of a warm and professional visual identity. The colour palette features rich reds and golds, which I extended into the photography style to convey premium quality and sophistication. I complemented this with the Butler font, chosen for its elegance and modern twist. Using the font, I designed a minimal logo by naturally combining the letters A and S.

I designed a responsive digital experience across desktop, tablet, and mobile, extending the brand’s  blend of warm and earth-toned palette with a highly contrasted, elegant serif typeface. The layout draws on editorial principles through generous white space, large typographic titles, and a balance of 1:1 and 16:9 imagery. A subtle blur treatment on hover isolates the active element, guiding the users attention exactly where it needs to be while reinforcing the brand’s refined visual language.